keyword research services

What is Keyword Research?

Keyword research is the process of discovering the specific words and phrases people type into search engines to find what they’re looking for. This foundational SEO task involves analyzing, comparing, and prioritizing the best keyword opportunities for your website.

Why is Keyword Research so Important?

Keyword research shows what your target audience is looking for. By optimizing your website for those specific keywords, you’re telling search engines that your website has exactly what people search for online, so you’ll show up higher in the search results.Keyword research is critical to attract relevant traffic, boost your visibility, and reach the customers you can help the most.

How Does Keyword Research Work?

Researching keywords is like being a detective. We uncover what people genuinely search for and understand the “why” behind their searches to create content that speaks directly to their needs and drives qualified traffic to your website. Here’s a quick breakdown of the process:

• Brainstorm: Write down words related to your business and offerings (SEO, SEO Services, SEO Strategy).
  
• Research With Tools: Use keyword research tools and Google to uncover popular search terms and related phrases (SEO Services Companies).
  
• Analyze And Prioritize: Assess search volume, competition, and user intent to find high-potential keywords (Navigational, Informational intent, Commercial intent, Transactional intent).
• Cluster's And Group's: Organize related keywords into themes for targeted content creation.

How Long Does Keyword Research Take?

The timeframe for keyword research can vary depending on the size and complexity of the project, but it is typically done within 30 days from the time of contracting us. We understand that time is valuable, and we strive to complete the research efficiently. We also maintain close communication throughout the process and ensure you’re involved in key decisions, allowing for swift progress and adjustments as needed.

What is Competitive Keyword Research?

Competitive keyword research analyzes the keywords your competitors target in their search engine optimization. This process helps you:

• Understand the industry keyword landscape
  
• Uncover new keyword opportunities
• Identify gaps in your keyword strategy

By examining the keywords for which competitors rank well, you can better strategize how to compete for similar terms, enhance your content, and improve your overall SEO performance.This approach is mandatory for staying competitive in search rankings and attracting targeted traffic to your site. If you need help analyzing your competitors, contact us to hop on a call with our SEO team!

What is Long Tail Keyword Research?

Long tail keyword research identifies the longer, more specific phrases searchers use when they’re closer to purchasing or searching for detailed information.These specific keywords have lower search volumes but higher conversion rates. By targeting them, you can attract more qualified traffic and increase conversion compared to the more generic, highly competitive keywords.

What is the Keyword Research Process in SEO?

The keyword research process is everything you do to select the words and phrases you want to optimize your website and content for. This structured approach ensures that your SEO is targeted and effective, and it typically involves:

• Understanding your audience
  
• Generating keyword ideas
• Analyzing search volume
• Assessing keyword difficulty
• Understanding search intent
• Selecting keywords
• Continually monitoring and updating

Best Keyword Research Tools

In our opinion, the following are the best keyword research tools:

• SERanking
• Ahrefs
  
• SEMRush
• Moz

Keyword Research Tips For Businesses Of All Sizes

Here are some handy keyword research tips to implement for your website:

• Think like your customers: What would they type to find you? Use free tools like Google Trends to see popular searches.
  
• Don't just chase high-volume: Find mid-volume keywords with less competition for quicker wins.
• Long tails are your friends: Specific phrases attract laser-focused customers.
• Be Adaptive: Use different keywords for different content types, like blog posts vs. product or service pages.
• Track, and Update: Monitor your keyword performance to see what works and adjust what doesn’t!