We helped a large insurance company increase their DR and improve engagement by 2,418k

A 100-million-dollar insurance company asked us to redesign and optimize website to drive more top of funnel opportunities and grow organic traffic.

"Yocum Technology Group helped us make sense of why our previous SEO efforts were failing. They helped us build up our domain authority with excellent technical SEO, expert keyword research, content strategy and production. They're proactive about sharing metrics and results and we got to watch our search rankings roll in each week. I have peace of mind about SEO and content."

- CMO

2,418K

Increased brand awareness
and engagement

24.6%

Increased in sites
organic traffic

50%

increase in leads generated
from website

‍The Client's Challenge

The client, entrenched in a competitive insurance market, sought to overhaul their digital strategy to combat stagnating organic traffic and insufficient lead generation. Their aspiration was not only to elevate brand visibility but also to cultivate a more robust pipeline of potential customers.

Our Multi-Channel Solution

Recognizing the diversity of the client's target audience, a comprehensive multi-channel strategy was implemented. This encompassed Google display ads, Google AdWords, retargeting efforts, and a staunch focus on organic growth via content and SEO.

SEO and Content Optimization: At the heart of the strategy was a concerted effort to refine the website's SEO framework and content strategy, ensuring that the site resonated with both search engines and potential customers.
‍Website Redesign and Optimization: A dynamic ad spend strategy was introduced, complemented by an array of campaigns including click-to-call, retargeting, and responsive search ads. Evergreen ads linked directly to pertinent content pages, bolstering the site's relevance and engagement.
Implementing the Plan: A dynamic ad spend strategy was introduced, complemented by an array of campaigns including click-to-call, retargeting, and responsive search ads. Evergreen ads linked directly to pertinent content pages, bolstering the site's relevance and engagement.

Results and impact

The strategic overhaul culminated in a staggering 100%+ increase in site traffic and a 50% uptick in leads generated from the website. Retargeting emerged as the most efficacious campaign, generating significant daily clicks.

Brand Awareness and Engagement: The concerted efforts significantly elevated the brand's market presence, fostering a deeper level of customer engagement and brand affinity.
Key Takeaways and Learnings: The case study underscores the potency of a well-orchestrated multi-channel and SEO strategy in driving digital growth. Key learnings include the importance of adaptability in campaign management and the pivotal role of SEO in enhancing online visibility.
Future Outlook: Looking ahead, the focus will be on sustaining the momentum through continuous optimization and leveraging insights gleaned from the campaign's performance to inform future strategies.

Ready to Dominate Search Rankings?

At Yocum Technology Group, we're passionate about helping businesses like yours thrive online. With our expert SEO services in Allentown, PA, we're ready to take your online presence to new heights. Contact us today to start your journey toward digital success.

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