Wayne Middleton

As the VP of Digital Marketing at Yocum Technology Group, I am dedicated to leading the charge in digital innovation with a proven track record of transformative results. With a rich background in steering digital strategies and implementing innovative marketing solutions, I bring both creative vision and technical expertise to the forefront of the digital landscape.

Achievements:

At Lama NJ, I spearheaded the transition from traditional direct mail to cutting-edge digital services, boosting billings by over $2 million.

While at Bailey Brand Consulting, I crafted digital strategies that generated $3 million in revenue within the first year alone, working with prominent clients such as GS1 US and Twinings Tea.

Omni-channel Expertise:

My tenure as a Digital Marketing Strategist at WRM Design allowed me to develop and refine omni-channel strategies, enhancing brand development, SEO, and web design across diverse markets. This role solidified my ability to deliver a cohesive and integrated marketing approach.

Creative & Strategic Leadership:

As Creative Director at Liquid Interactive, I led initiatives that drove $15M in revenue through innovative content design and UX strategies for clients like Martin Guitars and Volvo. My previous roles at PulseCX and Digitas Health have further exemplified my capacity to merge creative insight with strategic execution.

Commitment to Growth:

Rooted in a strong educational foundation from SIAD in Graphic Design & Marketing, my career is a testament to continuous learning and adaptation. I am passionate about harnessing new technologies and trends to deliver exceptional results.

Looking Forward:

At Yocum Technology Group, I am eager to leverage my expertise to spearhead digital transformation initiatives and craft marketing strategies that not only resonate with our target audience but also drive substantial growth.Connect with me to discuss how we can unlock new opportunities in digital marketing together.

Vice President of Digital Marketing