November 10, 2023

Differentiating between Content SEO and Technical SEO

Author:

Wayne Middleton

Explore the key distinctions between Content vs. Technical SEO. Understand their unique roles in boosting your website's search engine rankings with YTG.

Key Takeaways

Experts in search engine optimization (SEO) recognize various categories of SEO, including distinctions between on-page and off-page SEO, as well as differentiating between white-hat and black-hat SEO.

Today, we will be discussing:

Content SEO

Content SEO focuses on creating high-quality content, including text, images, and video, that helps users and search engines understand the purpose and offerings of your website.

Content optimization should prioritize the needs of your website's users. This can also lead to improved rankings on search engine result pages (SERPs), resulting in increased visibility and enhanced organic performance metrics.

When optimizing website content, it is important to consider three key focus areas.

  • Including relevant keywords in your content can assist search engines in determining when to show your pages.
  • It is important to signal E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) in your content, as this is a significant ranking factor for Google's algorithm. It is crucial to signal E-E-A-T to both users and search engine spiders.
  • Create content that stands out from existing material and aims to address user needs. Maintain both originality and usefulness when crafting content for various pages, encompassing everything from generic URLs such as "about us" and blog pages to shopping URLs like category and product pages.
Content SEO

Technical SEO

Technical SEO encompasses a range of strategies aimed at ensuring the structural integrity of your website. By optimizing your site in this manner, search engine spiders can effectively crawl and index it, ultimately enhancing its visibility in search results.

It is important to establish a strong foundation before directing traffic or backlinks to your website. This ensures that when traffic arrives, it has a proper landing place.

  • Loads quickly
  • Is easy to understand
  • It offers a positive on-page experience.
Technical SEO

Here are six recommendations for optimizing your website for technical SEO.

  • To improve factors such as page load time and time to first byte (TTFB), make changes to your site speed. Use tools like Lighthouse or Pagespeed Insights to analyze your pages' statistics and identify areas for optimization.
  • Optimize the images on your site by resizing, compressing, renaming, and adding alt text.
  • Structured data does not have an impact on your SEO, but it can influence your click-through rates and visibility in search engine results pages. It would be beneficial to review Schema.org for the appropriate types of markup that would suit your website.
  • When designing your website, it is advisable to keep your main navigation menu concise and logical. It is suggested to have no more than 7 items in your site's navigation bar to avoid clutter and ensure readability.
  • To optimize your website for search engines, make sure that each page has distinct text content placed prominently for easy indexing by Google.
  • Internal links can be helpful for search engine spiders to understand the structure of your website. Adding internal links from one page to another is a good practice. Using anchor text that includes relevant keywords can make it easier for users to understand the destination of the link.

The integration of content and technical SEO.

Google's ranking criteria consider both content and technical SEO, which means that focusing solely on one aspect of search engine optimization makes it nearly impossible to succeed.

When developing your website strategy, it is important to allocate resources to both pillars in order to optimize your site comprehensively.

At YTG, our SEO teams consist of experts specializing in each pillar. These experts collaborate to develop customized strategies that enhance website performance.

Here are five types of SEO strategies that are recommended for achieving greater performance results.

1. Maintain SEO Value

When making significant technical or architectural changes to a website, there is a potential risk of losing SEO value.

When considering whether to noindex or redirect URLs for technical SEO purposes, it is important to ensure that any valuable keywords are not removed. If the content must be removed, it is recommended to coordinate content updates to preserve that valuable copy elsewhere on the site.

2. Optimize Pages

When optimizing for SEO, it is important to include relevant keywords in your title tags, meta descriptions, headers, and content. Additionally, ensure that all important content on your page is easily accessible to search engine spiders. It is also beneficial to have the most important content visible without scrolling.

3. Diagnose Issues

When there are performance issues or sudden declines for a client's site, our teams collaborate to analyze various aspects of the website. Having both content and technical viewpoints is beneficial for diagnosing problems and creating optimization plans based on the issue.

For instance, a technical analyst might observe a decrease in performance for a topic in Google Search Console. They can communicate their findings to the content specialist, and subsequently, the team can strategize on how to update or substitute the underperforming content.

Creating internal linking structures is important for improving website navigation and user experience.

Internal linking is an important strategy that aids in the navigation of a website and enables users and search engines to comprehend the connections between its various pages.

Optimizing internal linking structures requires a team effort. A technical analyst has access to architectural data. A content specialist helps users find relevant content. At YTG, our SEO teams collaborate to understand and optimize linking structures. The main objective is to maximize E-E-A-T signals.

Take advantage of opportunities for rich results.

Google is constantly changing and search engine results pages are becoming more dynamic. Rich results opportunities enable you to improve users' experience beyond the typical "blue link."

Our SEO teams collaborate to find rich results opportunities. We assist brands in optimizing their site content with relevant keywords. We also help with implementing back-end code enhancements. These efforts increase a page's eligibility for rich results.

By optimizing for rich results, one can achieve better outcomes.

  • Ensure that a page's purpose and important information are easily understandable by search engines.
  • Enhance the user experience on the SERP.
  • Optimize your pages to increase keyword rankings.

Differentiating between types of SEO, such as content and technical, is important.

Search engine optimization is a dynamic field that requires both innovation and collaboration to stay ahead. Our SEO teams consistently monitor algorithm updates and new technology to assist websites in standing out in organic search results.

With the increase in AI tools like ChatGPT, the growing importance of E-A-T, and the emergence of new structured data opportunities, the distinction between content SEO and technical SEO is no longer relevant. Success is achieved through collaboration and the integration of our expertise and abilities.

This breakdown aims to assist you in comprehending the distinctions between the two primary types of SEO. By combining content and technical SEO, you can establish a robust digital marketing strategy that generates revenue.

If you are interested in increasing your website's visibility, you can reach out and message our team today for assistance from our SEO experts.

Wayne Middleton

About the author

As a creative author, I specialize in uncovering patterns in data, design, and marketing to develop innovative solutions. My expertise covers marketing automation, digital marketing, strategy, SEO, SEM, PPC, digital design, branding, and front-end development. With a knack for managing marketing and creative projects, I ensure timely delivery and budget efficiency. My portfolio includes work with clients in pharma (AstraZeneca, BMS, Gilead, Amgen, Kowa) and other sectors (BBC, Sony, Discovery Channel, Travelodge, Reebok). Renowned for my attention to detail and a unique English perspective, I bring fresh, creative solutions to every challenge.

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